The Google AdWords™ Network reaches 80% of internet users around the world and 64% of UK searches. AdWords allows you to immediately start advertising to highly targeted prospective clients.
We are able to target your adverts directly to prospective customers giving you the best ROI.
About Pay Per Click (PPC)
Pay per click advertising allows you to specify the maximum you would like to spend per click through to your website from an AdWord advert, this is your Cost Per Click or CPC. Most PPC systems like Google AdWords are a bidding system, the frequency and position of you advert is dependant on your CPC and other factors including budget & Click Through Rate or CTR.
Optimum Cost Per Click (CPC)
The optimum CPC will provide maximum Click Through Rate (CTR) and highest Return on Investment (ROI). The best way to start your calculation is to determine two factors:
- Profit margin for each sale expected for a sale. This is excluding marketing spend.
- Conversion rate. (Visits/100)*sales=Conversion rate.
We must start by finding the maximum CPC, this calculation is:
Profit margin / (Visits/Conversion rate) = Maximum CPC
This will be the starting point for the campaign. We will then monitor the conversion rates for adverts and keywords. By adjusting the CPC we can find the best ROI.
If you don't know your current website's conversion rate we can work with you to calculate this.
Why have an AdWords Campaign Manager?
As a Google-approved Qualified professional we assure the following:
- Money is not wasted whilst learning about the AdWords system
- Greater (ROI) without wastage
- An effective campaign will begin immediately achieving results for you
- Your budget, set by you, will be managed to achieve optimal click throughs
We have already learnt the pit falls so you don't have to. However if you would like to manage your account yourself please read this article for some tips, Pay per click Increasing ROI.